Design became simpler. Most visual decoration was removed. Interfaces became cleaner and easier to scan.
Users no longer needed visual cues to understand how things worked. Simpler layouts made apps faster and easier to use.
- •Flat buttons
- •Minimal color usage
- •Clear typography hierarchy
KEY PRINCIPLE
Remove what is not needed.
Apple’s iOS 7 redesign shocked people because it removed almost all skeuomorphic details overnight.